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With recent boom in internet marketing, there is a growing competition among businesses. From a small company to multi-national conglomerate, every business has its own website(s) and blog(s) to attract a wider audience. But websites and blogs needs quality contents to invite potential customers. To serve this purpose, you need to write quality articles. However, writing quality articles is not everyone’s cup of tea and you will need some good article writing tips to be good at this skill.

Given below are tips for writing a quality article:

•    Use An Eye-Catching Title

Regardless of how well you have written your article, it will grab attention of the readers if it does not have an appealing title. Generally, when people are searching through internet, they are more likely to click on an attractive title than a plain headline.

•    Use Simple Language

While writing an article for internet, use language that is simple and easy to understand. Remember that people around the cyber world come from a diversified background, so you might not know who will read your article. It could be a school going kid or a housewife. So you should use language which is understandable to any genre of audience.  In addition, avoid using technical terms or jargons as they only confuse the readers.

•    Write In Short And Concise Sentences

When it comes to searching online information, people tend to have less attention span. Most of the people will decide to within 5-10 seconds whether to read on the whole article or not. So keep your writing short and concise. Use bulleted points to highlight your information.  

•    Writer in Conversational Style

Write your article such a way as if you are directly talking with your readers. Use word selection that you use every day. To sum up, use the kind of language that you use while talking to your friends. But do not use slang. This will help the readers easily understand your message and they will know that the article is written by a human.

•    Give It A Personal Touch

You may also add an element of humour if you think you are funny. For example, you can share an interesting story related with the issue you are focusing in your article. If you are writing an article about “hair fall”, you can tell readers about your experience with baldness and how it made you appear funny in your family and friends. Or you can share the hazards of an issue by telling the readers about an ordeal. In any way, the idea must be to engage with your audience.

 
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SEO- Search Engine Optimization, is an effective tool that applies keyword-optimization techniques to increase traffic to a website or blog. It is accomplished by hiring a professional SEO writing service that analyzes your website and conducts a thorough keyword research to get your website into top ten rankings of popular search engines. Article writing is one such tool to achieve this goal. Here is how you can improve visibility of your website through quality SEO article writing:

DO’s for Writing SEO Articles

•    Keywords are an integral part for writing SEO articles. Keywords consist of one or more words and give an idea about the theme of your article. These are phrases that users more often type into a popular search engine while searching for information. For example, the possible keywords for an article on “essay writing” might be: “essay tips”, “essay topics”, “essay outline” etc.

•    Search engines rank pages on the two important factors: (1) frequency of keywords and (2) relevancy of keywords. Also, you should remember to place the keywords at the most strategic places in your article, especially in the title. In addition you must come up with “self-explanatory” keywords such as “essay writing tips”, “essay help”, “how to write an essay” etc.

•    Use keywords in ‘headings’. The headings and subheadings are the first places where a search engine looks for the keywords. Use 1-2 keywords in the title.

•    Use keywords in the first and last paragraphs of the article. Search engines rank a website according to the relevance as well as the number of times a keyword is used in an article. There are certain places that are more viable than others, such as titles. The first and last paragraphs are other strategic places to use a keyword as mentioned above.

•    Keep your writing short and concise. Since internet users tend to have shorter attention span, they do not like reading long and run-on sentences. Your articles should be focused and precise and should not exceed to 350-700 words.

DONT’s for Writing SEO Articles

•    Do not stuff your website with too many keywords. This is one thing that most popular search engines do not approve of. Rather you should focus on writing informative and quality articles by complying with organic methods of SEO. Keep the keyword density to 1%-2% at most.

•    Do not use same keyword again and again. Use variations of keywords. You can use synonyms in place of your keywords within the body of your article. This not only helps you avoid keyword-spamming, but will also divert more traffic to your website.